Know your audience

It is always important to know who you are presenting to. Your audience can be a group of students, professionals, managers, entrepreneurs and etc, but sometimes, knowing just that is not enough. Demographics information such as gender and race are equally essential to you, especially for preparing your presentation slides. Now, imagine that you are going to create a presentation on family values. If your audience is a group of Asian executives, slides showing Asian families will bring them deeper into your presentation. They will also feel more familiar to what you are showing them and helps relate it to their lives. … Continue reading Know your audience